Search Engine Optimisation

SEO is an effective marketing channel to boost organic search traffic to your site and increase online visibility for your business. If you want your website to be found, it needs to rank highly on search engines and that’s where SEO is essential.

What Are The Benefits Of SEO?

When someone wants to find a specific product, a service, a location or virtually anything else, they’ll use a search engine to find it. As a modern business, it’s essential that you have an online presence in order to reach customers, build your reputation and make sales. We work with businesses to help them create an SEO strategy that works for them and implement the right tactics to get results. With our knowledge of the industry, you’ll be able to outdo your competitors.

Search Engines

Search engines use mathematical algorithms to calculate the relevancy of every page in relation to the search term someone is using. So, in order to rank well, the pages on your website need to be more relevant and useful than others on the internet.

When people talk about search results, they’re really only referring to Google. While there are other search engines, the usage is incredibly small. In fact, Bing and Yahoo combined only account for 30% of all internet searches. General SEO means ranking well on Google, but the offshoot of this is that other search engines tend to copy Google, so the impact follows through to other results.

SEO Isn’t A Mystery

SEO can feel complex to so many businesses and there are many professionals in the SEO industry that perpetuate this idea. It’s a common issue that SEOs will withhold information or tactics from their clients so that they can charge inflated fees for their services.

However, what often occurs is that the results aren’t quite what the client hoped for, and in some cases could even be damaging. Some may get the client ranking for unpopular terms that don’t drive traffic to the site or bring new customers in, while others don’t understand the intent of certain terms which brings in the wrong kinds of traffic.

We’re passionate about providing a great service with integrity, so our clients are always aware of what we do and how we work.

How SEO Really Works

SEO can be a complex process, but the key factors are not. What makes it difficult for so many businesses is the time it takes to achieve results and work to Google’s guidelines. There are various factors involved in SEO work that all need to be considered, which can be off-putting.

There are no guarantees with SEO, and with so many factors affecting rankings and your competitors all striving for the same things you are, it can be tough to know where to start. We’re honest about our processes and the tools we use for our clients, and we make no secret of the fact that SEO is one of the most powerful marketing channels for providing incredible ROI for businesses who invest their time and budget into it.

The Tools We Use

Below are the four most-commonly used tools we use to create and build SEO campaigns for our clients, but depending on your goals we may also use alternative methods.

Keyword Research

If you want your site to be discovered online, keyword research can’t be avoided. Any time a user wants to find information, a product or service, they’ll use specific search terms to find it – these are the terms you need to know about if you want to appear in their search results.

Keyword research involves identifying the terms your target audience are using to search, so you can create content that meets their needs. By targeting these specific keywords, you can drive relevant traffic to your website and attract more of the right type of users. So many agencies will only allow clients 10 keywords, but we research them all and work through the list to ensure our clients see results.

Benefits of keyword research

Targets your SEO efforts towards the terms people are actually using
Generates relevant traffic, not just meaningless rankings
Provides valuable insight into your business and how people are looking for what you offer

Content Creation

You’ve no doubt heard the expression ‘content is king’ and it remains true to this day. Great content is essential if you want to rank well on Google and other search engines. Quality content isn’t just paying attention to your grammar and sentence structure. It needs to be curated with technical information that’s tailored to your industry and specialism, include calls to actions and sub-headings to guide your readers, and be informative and useful to those landing on your site. Content is how we convert keywords into rankings and eventually conversions, so it should be a priority for your business.

Benefits of content creation

Makes it easier for users and Google to understand and engage with your site
Your content can communicate effectively what your business offers, whether it’s products or services, which can boost conversions
Improves Google rankings

Link Building

For Google to consider your site relevant and valuable, there needs to be links from other high-quality sites linking to your domain. Bad quality links don’t benefit your site and could even be damaging to your rankings and traffic. Link building needs to be carried out with care and attention and created organically by experienced people who know exactly how to garner the best links for great results.

Benefits of link building

Builds your domain authority
Maintains and builds your rankings when done correctly, preventing the risk of penalties
Increases the value of your site and domain over time

Technical SEO

Having the right keywords is beneficial, but it’s pointless if your site isn’t functioning properly. Technical SEO deals with the inner workings of your site to make sure it functions as it should when a user lands on it, as well as ensuring it works in a way that Google understands. This element of SEO might seem complicated, but we’re always happy to explain how it works and how we use the time you’re paying us for.

Benefits of technical SEO

Improves your site performance and how Google ranks your site
Adds tools that can improve site rankings and enhances your listings to encourage users to click through
Resolves legacy issues that could be hindering your site
Keeps your site ahead of the competition