How We Work
SEO is an effective way to build a visible search presence which can result in a boost to sales and profitability for your business. It provides a long-term, cost-efficient way to market your business and attract customers to your site.
Ethos and Process
Clarity and honest are incredibly important to us. The SEO world is rife with under-qualified people claiming they can deliver results that aren’t possible, which costs you not only financially but also in terms of your business’ reputation. We’re passionate about what we do, and we believe that clarity and integrity are essential to providing a great service.
We don’t hide our processes or how we work – if it’s complicated, we’ll take the time to explain and ensure you understand before we carry out the work. We also believe it’s important to report on the bad as well as the good, as there might be occasions where rankings dip temporarily. We’ll never shy away from the reality of what’s happening, and we’ll always be clear on how we plan to move forward when issues arise, so you’re always aware of what’s going on.
The Initial Steps
We’ll start by finding out what your business goals are, what work has been done in the past and what you’re looking to achieve.
We then research how people search for the products or services you provide, which will include an audit of your website and your competitors to build a picture of what is required.
The final step is to create a plan and implement the changes we know your site needs to improve performance. This is an ongoing process and one that will be adjusted as the rankings change. Initially, it might be technical repairs to bring your site in line with best practices, then it might be link building or creating new content for your site.
Month after month, we’ll continue focusing on the areas we believe need improving and assess the results to inform the next set of tasks. With time, the results will show a rise in rankings, traffic and conversions for your business.
Our Process
SEO Sussex know that every client is unique, so we have a three-step process that produces great results, is easy to understand and will help you to grow your business.
1. Initial consultation
The process begins with a comprehensive one-to-one consultation where we’ll explore your business goals and examine your current strategy. This enables us to identify areas to improve and will inform the research and auditing stage.
2. Research and audit
Once we know more about your business, we’ll carry out an in-depth audit of your current activity, your site and how people are searching for your products or services. We’ll also assess competitors and review customer behaviour. This is an essential step to any campaign and strategy.
3. Delivery
We will gather all the information we’ve acquired about your site, competitors, customers and your wider goals to build a strategy and launch your campaign. We use a variety of tactics and tried-and-tested processes to improve your site’s performance and achieve results for your business as soon as possible.
Need SEO Help?
We can help you take your business to the next level
